Privacy Policy

This is a translation for reference. In case of discrepancy, the Vietnamese version prevails.

This policy explains how HPR Real Estate Investment Joint Stock Company ("HPR", "we") collects, uses, shares and protects personal data when you visit alora.batdongsanhpr.com and the other websites and project landing pages operated by HPR. It has been prepared in accordance with Vietnamese law on personal data protection.

1. Information we collect

Information you provide when you fill in a form to receive information or a price list, or to book a visit:

• Full name and phone number (required);
• Email, area of interest and message (optional).

Information collected automatically when you use the website:

• Pages you view, traffic source (e.g. ads, search, UTM parameters) and time of visit;
• Technical information such as device type, browser and approximate country based on IP address;
• Contact actions such as tapping to call the hotline or opening a Zalo chat.

When you chat via Zalo: the conversation takes place on the Zalo platform, between you and the Zalo Official Account of HPR, and is subject to Zalo's policies.

We do not collect sensitive personal data and do not ask you to provide ID card/citizen ID numbers or financial information on the website.

2. How we use your information

• To contact you with advice and send you price lists, sales policies and information on projects you are interested in;
• To arrange show house or project visits at your request;
• To analyze and measure the performance of the website and advertising in order to improve content and user experience;
• To fulfil our obligations under the law.

We only send promotional information or news about other projects with your consent, and you can opt out at any time.

3. Legal basis for processing

We process data based on your consent when you voluntarily submit a form or contact us, and to the extent permitted by law. You can withdraw your consent as described in section 7.

4. Sharing information

HPR does not sell or rent out your personal data. Information is shared only in the following cases:

• HPR consultants in charge of the project you are interested in, so they can contact and assist you;
• The project developer, only when necessary to fulfil your request (e.g. reserving a unit, booking a visit, signing a contract) and with your consent;
• Service providers that help operate the website and process data only on our instructions: Cloudflare (website hosting and operation), Google (Google Analytics, Google Sheets), email notification services, Zalo (chat), Meta/Facebook, TikTok, Google Ads (ad performance measurement, if used);
• Competent government authorities, when required by law.

Some service providers have servers located outside Vietnam. Any transfer of data abroad is carried out in accordance with Vietnamese law.

5. Cookies and analytics tools

The website uses cookies and similar technologies from Google Analytics, Google Ads, Meta Pixel and TikTok Pixel (if used) to count visits and measure advertising performance. These tools are not used to identify you personally.

When you arrive from an ad or a link with campaign tags, your browser stores that source (campaign tags, ad click ID) for up to 30 days and sends it with your enquiry, so we know which channel helped you find the project.

You can block or delete cookies in your browser settings, or install the Google Analytics Opt-out add-on. The website continues to work normally when cookies are blocked.

6. Retention and security

• Form data is kept for up to 24 months from your most recent contact, or until you request deletion, unless the law requires a longer retention period.
• The website uses encrypted HTTPS connections. Data is stored on access-controlled systems, and only staff who need it for their duties can view it.
• If a data leak or loss occurs, we will handle it and give notice as required by law.

7. Your rights

You have the right to: be informed about the processing of your data; give or withdraw consent; access, view and request correction of your data; request deletion of your data; restrict or object to processing; and file complaints in accordance with the law.

To exercise these rights, or to stop receiving advisory calls and messages, please contact us using the details in section 9. We will respond within the time limits set by law.

8. Children

The website is not intended for people under 16. We do not knowingly collect children's data. If we discover such data, we will delete it.

9. Contact

HPR Real Estate Investment Joint Stock Company

• Address: No. 55 Tran Van Khe Street, Gia Dinh Ward, Ho Chi Minh City, Vietnam
• Hotline: 07 88 04 04 88
• Email: sales@batdongsanhpr.com

10. Changes to this policy

This policy may be updated to reflect our operations and legal requirements. New versions take effect once posted on the website. The date of the latest update is shown at the top of this page.